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Here comes autumn
The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today it’s seen all around the web; on templates, websites, and stock designs. Use our generator to get your own, or read on for the authoritative history of lorem ipsum.
The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today it’s seen all around the web; on templates, websites, and stock designs. Use our generator to get your own, or read on for the authoritative history of lorem ipsum.
Until recently, the prevailing view assumed lorem ipsum was born as a nonsense text. “It’s not Latin, though it looks like it, and it actually says nothing,” Before & After magazine answered a curious reader, “Its ‘words’ loosely approximate the frequency with which letters occur in English, which is why at a glance it looks pretty real.”
As Cicero would put it um, not so fast. The placeholder text, beginning with the line “Lorem ipsum dolor sit amet, consectetur adipiscing elit”, looks like Latin because in its youth, centuries ago, it was Latin. It’s difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across.
There was that time artists at Sequence opted to hand-Sharpie the lorem ipsum passage on a line of paper bags they designed for Chipotle—the result being a mixture of avant-garde, inside joke, and Sharpie-stained tables. Those with an eye for detail may have caught a tribute to the classic text in an episode of Mad Men (S6E1 around 1:18:55 for anyone that didn’t).
Second, use lorem ipsum if you think the placeholder text will be too distracting. For specific projects, collaboration between copywriters and designers may be best, however, like Karen McGrane said, draft copy has a way of turning any meeting about layout decisions into a discussion about word choice. So don’t be afraid to use lorem ipsum to keep everyone focused.
Torino showroom
Of course, we’d be remiss not to include the veritable cadre of lorem ipsum knock offs featuring:
Bacon Ipsum – Served all day. “Bacon ipsum dolor amet chicken turducken spare ribs.”
Hipster Ipsum – In case you’re in need of a “shoreditch direct trade four dollar toast copper mug.”
Corporate Ipsum – “Leveraging agile frameworks to provide a robust synopsis” from eight to five.
Legal Ipsum – Fully unlicensed legalese for those times you don’t want to pay $400/hr.
1 Inch Spin and Curling – Ruby Red 4 -ounces
- CURLER FOR EFFORTLESS WAVES: Create flawless curls and waves with the CHI Spin N Curl! The digital temperature display offers a selection of preset temperature settings for each hair texture, helping you avoid unnecessary heat damage.
- CHI SPIN N CURL: With the CHI Spin N Curl, hair is drawn into the curl chamber where it is heated and timed to create perfect curls and waves every time!
- CHI CURLING IRONS & WANDS: CHI's curling irons & wands are designed to create curls & waves with titanium-infused ceramic plate technology. Digital temperature control for quick set up, non-stick styling surface for hair body & bounce, & non-slip handles.
- HOW TO USE: Choose desired temperature. Insert a ¾” to 1” section of hair into opening. Hold down arrow button in desired direction to curl the hair & release once hair is in the chamber. Wait for 4 beeps to signal the hair is set & remove tool from hair.
- CHI: Founded by Farouk Shami, a hairdresser allergic to ammonia who sought to create the first ammonia-free hair color & has remained committed to crafting the finest ethical haircare. All CHI products are cruelty-free, paraben-free, & sulfate-free.
44 Iron Guard Thermal Protection Spray – 2 Ounces
- HEAT PROTECTANT SPRAY: This hair-nourishing thermal protection spray forms a powerful barrier against the heat of styling tools. Safeguard your hair from damage & maintain its health. Beyond protection, this spray leaves your hair looking smooth & shiny.
- CHI 44 IRON GUARD: Strengthen hair and enhance its resilience against heat damage from styling tools. This haircare system significantly reduces damage by providing layered protection and resilience from cleansing to styling.
- CHI HAIRSPRAYS: CHI Sprays use ceramic and proteins to provide outstanding hair protection. Ceramic compound releases anions on the cuticles, which help to interlink the proteins into the hair strands imparting luster & strength for a healthy appearance.
- HOW TO USE: Section your hair and spray it with CHI 44 Iron Guard evenly over dry hair. Start using your heat tool from roots to ends. Can also use on wet hair before drying.
- CHI: Founded by Farouk Shami, a hairdresser allergic to ammonia who sought to create the first ever ammonia-free hair color & has remained committed to crafting the finest ethical haircare. All CHI products are cruelty-free, paraben-free, & sulfate-free.
